The MP Birla Cement brands continue to stand as a symbol of trust not only in the mind of customers but also all stakeholders, said Kalidas Pramanik, President, Sales, Logistics & Marketing.
Addressing the Annual Dealers Conference (West Bengal) of MP Birla Cement here today he said the performance of the MP Birla Cement brands was laudable despite the challenges, including adverse market conditions. He stressed that “we need to strengthen our brand value and presence in the market”. He referred to the Unique Plus brand and its overall acceptability.
Rajat Kumar Prusty, Chief of Manufacturing & Projects, assured the dealers that attention would be paid to the quality of the MP Cement brands, packaging and timely delivery.
Aviroop Roy, State Head, Sales, said MP Birla Cement recorded the highest growth in 2025, compared to the industry as a whole, the premium brands commanding 70% of sales. There had been 20% network expansion. Buniyad Rishton Ki (Annual Dealers Conference) was an opportunity to thank dealers for their performance and update them so that they could pass on positive message about the Company's products to customers, he added.
More than 300 dealers from West Bengal attended the conference, graced by the presence of Biplab Bose, Unit Head, Durgapur Cement Works, Suvadip Ghosh Mazumdar, Senior Vice President, Marketing, and Abhijit Ghosh, Assistant Vice President, CSS, among others.
The BuckStopper, run by a group of seasoned journalists, holds the powerful accountable. The buck stops with them, as they cannot shrug off their official responsibilities.
