Rajasthan Public Relation Commissioner Rakesh Sharma has emphasised wide use of digital and social media platforms for effective dissemination of information and reaching out to extensive range of people.
He said that the real benefits of public welfare schemes can be availed when the information reaches right set of people in a time bound manner.
“For that all Public Relation Officers should use latest tools and technologies of social media and other public friendly platform to reach out to maximum discerning people,” Sharma said.
He directed that information about schemes and development works should be disseminated regularly and widely through official social media handles of districts and various departments as well as WhatsApp groups.
“At the same time, efforts should be further strengthened to convey information about the schemes to the gram panchayat level through digital wall paintings, hoardings and other publicity media,” he said.
Sharma said that all district officials should coordinate with the district administration and effectively monitor the activities related to publicity and dissemination in their areas.
Apart from that, inspiring success stories of citizens benefitting from various schemes should be compiled and published as much as possible.
“This will increase awareness of the schemes among the general public and motivate the eligible persons to take advantage of them,” Sharma said.
He said that innovations should be adopted in accordance with departmental and local requirements in the dissemination of schemes, development works and programmes related to public interest, so that their knowledge can effectively reach the last person of the society.
